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With every notification and targeted ad competing for a high-intent consumer’s attention, brands need to build visual experiences that engage customers at all touchpoints in their purchase journey. Enhancing consumer experience, visual experiences are storytelling components that empower consumers to shop as they like. These are visually appealing elements like Web Stories, quizzes, polls, carousels and interactive banners that nudge consumers to check out more information until they are ready to purchase and even stay connected afterwards.
Visual experiences help brands to get customers to engage better, remember the message longer and significantly tweak the buying decision. A customer’s first impression of a brand’s platform is 94% about design. In fact, it takes about 50 milliseconds for a person to form an opinion about a website. That’s how long an online brand has to make a good impression! Brands can leverage this to their advantage, making the most of this attention space by crafting highly engaging brand messages that are entertaining, rewarding and inspiring for customers.
Here’s how brands can create the best visual experiences for their customers by leveraging the powers of engagement, rewards and inspiration.
A well-designed platform with functional and aesthetically pleasing visuals can help brands attract customers. It could include carousel units and immersive stories detailing product specifications and accompanying item suggestions to enhance a customer’s purchase experience. Brands can go beyond video ads to help audiences discover products in a self-contained, highly visual unit.
Web Stories, which gives brands the opportunity to make the most of freelance functionality to manage shapes, media and text layers, can be used to craft such messages. Such landing experiences can help brands garner up to 20x higher content engagement when compared to text-based landing experiences. Brands can use Web Stories to build excitement for a new launch or keep the users sustained over a period of time.
Wooing customers is about creating a reward system for them. Brands must ensure their customers feel valued for their attention, time and effort while engaging with the brand. In a survey, it was found that 75% of consumers want to be rewarded for the time they spend consuming a brand message, suggesting that time is a form of currency. Brands can create a multi-sensorial experience that actively rewards the customers. Guided by visual cues, they could further explore a brand’s message.
Customers engaging with Web Stories spend up to 1.4 minutes experiencing the session. It is plenty of time for brands to up their game, highlighting the best of their products and offerings. Brands can incentivise the experience with discounts, making it rewarding for customers — later reaping the benefits of an increased RoI.
Visual storytelling can help brands tell a story so compelling that customers want to be a part of the journey, inspiring them to be more interactive. Brands can fuel and nurture this behaviour by adding more interactive components to the customer’s buying experience. The more touchpoints they have to explore, the more likely they will stay engaged.
On average, customers go through 86% of Web Story content. They watch, read, listen and engage with interactive elements. Brands can include interactive components like quizzes, polls and conversations while crafting their message to inspire customers to explore more. Customers can be nudged to be curious about more products and stay on the brand message a little longer.
Due to social media fatigue and privacy issues, the open web is now proving to be beneficial for publishers, viewers, brands, and ultimately the end customer with its broad access to information. It helps brands create an agile marketing strategy, be it a social media story, a landing page experience to distribute their stories across platforms or 360-degree magazine/carousels to build highly-immersive experiences. Huella Experiences can help your brand take these paths to increase customer engagement and RoI.
Get in touch with us to learn more about the various ways Huella Experiences can help your brand reach greater heights with impactful and immersive web storytelling.
