Huella Partner Terms and Conditions
Effective Date: 21st December 2023
These Terms and Conditions ("Terms") govern the relationship between Huella ("we," "our," or "us") and our Partners, including SSPs (Supply-Side Platforms), DSPs (Demand-Side Platforms), and Publishers ("you," "Partner"). By partnering with Huella and leasing inventory supply for running campaigns utilizing our products NewsroomAI and NEXad, you agree to comply with these Terms.
1. Definitions"Campaigns": Refers to the advertising campaigns executed by Huella's brand clients through NewsroomAI and NEXad.
- "Inventory": Refers to digital ad spaces or other media assets provided by the Partner for the purposes of running campaigns.
- "Content": Refers to the advertising materials and creatives provided by Huella's clients.
- "Clients": Refers to brands associated with Huella, who are responsible for the content of the campaigns.
2. Partner Obligations: By entering into this agreement, you agree to lease your inventory supply to run campaigns through Huella’s products, NewsroomAI, NEXad and all other platforms. You acknowledge and agree to the following:
- You will ensure that your inventory meets the agreed specifications required for campaign execution.
- You will make your inventory available in accordance with the agreed schedules and criteria for each campaign.
- You are responsible for the integrity and performance of your inventory, ensuring that it complies with all applicable laws and regulations.
- You will comply with Huella’s reasonable requests and instructions regarding the integration of Huella’s products with your systems, to ensure the seamless delivery of campaigns.
3. Content and Creative Responsibility: The brands associated with Huella are solely responsible for the content and creatives used in campaigns. This includes:
- Compliance with applicable laws, regulations, and industry standards.
- Ensuring that the content does not infringe on third-party rights, including intellectual property, data privacy, or other legal rights.
Huella does not play any role in defining or creating the content of the campaigns or creatives, except where explicitly requested by the brand via written communication to Huella or its employees.
4. Huella's Role: Huella acts solely as a facilitator of the campaigns. Our role is limited to:
- Providing the technological infrastructure through NewsroomAI and NEXad for the delivery of campaigns.
- Connecting our partners (SSPs, DSPs, and Publishers) with our clients for campaign execution.
We are not responsible for the creation, development, or approval of the campaign content.
Any specific involvement by Huella in the content creation process must be clearly communicated in writing by the brand.
5. Campaign Liability: Huella's clients (the brands) are fully liable for the content of their campaigns, including but not limited to:
- Accuracy, legality, and appropriateness of the content.
- Any claims, damages, or disputes arising from the campaign content.
Partners are not liable for the content of the campaigns provided that the inventory is used as per the specifications agreed upon with Huella and the campaign aligns with applicable laws and industry guidelines.
6. Data Use and Privacy:
- Any data collected during the execution of campaigns through your inventory must comply with all applicable privacy regulations (e.g., GDPR, CCPA).
- You agree not to collect, store, or use any data from Huella’s clients or campaigns beyond what is necessary for the execution of the campaign unless explicitly authorized.
7. Compliance: You agree to comply with all applicable laws, industry standards, and regulations related to the execution of campaigns, including but not limited to:
- Data protection and privacy laws.
- Advertising and content regulations.
8. Termination: Either party may terminate this agreement with [insert notice period] by providing written notice to the other party. Upon termination, all rights and obligations relating to ongoing campaigns will cease, except where specified otherwise in writing.
9. Indemnity: You agree to indemnify and hold Huella harmless from any claims, damages, or liabilities arising out of or in connection with the content of campaigns, provided that such claims arise from breaches of applicable laws, content-related disputes, or violations of intellectual property rights by the brands associated with the campaign.
10. Limitation of Liability: Huella shall not be liable for any indirect, incidental, or consequential damages arising out of this agreement or the performance of campaigns, except where such damages are caused by gross negligence or willful misconduct.
11. Governing Law and Jurisdiction: This agreement shall be governed by and construed in accordance with the laws of [Insert Jurisdiction]. Any disputes arising from or in connection with this agreement shall be subject to the exclusive jurisdiction of the courts of [Insert Jurisdiction].
12. Amendments: Huella reserves the right to modify or update these Terms from time to time. Any changes will be communicated in writing, and continued use of Huella's services will constitute acceptance of the updated terms.
Contact Us
For any inquiries or concerns regarding these Terms and Conditions, please contact us at:
Email: legal@huellaservices.com