CRED x Prime Video: Driving Engagement Through the Citadel Campaign

About the Brand

CRED is a leading FinTech app that rewards users for paying their credit card bills on time. The platform primarily serves high-net-worth individuals (HNIs) from metro cities, with a credit score of 750+.

Brand Brief

CRED partnered with Amazon Prime Video to promote the show "Citadel." The goal was to engage a highly affluent audience through the CRED app, using co-branded touchpoints, quizzes, and contests, while driving excitement for a special screening event before the launch.

Solutions

• Multiple co-branded touchpoints across the CRED app.
• A custom microsite/web view for Citadel hosted on the CRED platform.
• Custom quizzes, jackpots, and interactive elements to engage users.
• Gamified content including a "Pop Challenge" for added interactivity.
• Industry-first elements such as video presence on the CRED home page.

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Results and Takeaways

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Summing up

The CRED x Prime Video partnership for Citadel was a massive success, driving significant engagement and exceeding campaign benchmarks across multiple metrics. The innovative approach of combining fintech rewards with entertainment content successfully targeted affluent metro audiences, demonstrating the power of creative brand partnerships.