You’ve got questions, we got answers
OTT stands for “over-the-top”, and the term is used to refer to the new way of delivery of videos and digital content across different devices that are connected to the internet. On the other hand,Connected TV or CTV is a TV that is capable of connecting to the internet and allows access to much more content as compared to what broadband and cable providers offer. So, it may be said that CTV devices can be used for the delivery of OTT content, which makes the connected TV ad network a highly beneficial vista for advertisers and brands.
With the help of NEXad’;s connected TV expertise, brands and advertisers can expand their reach significantly. Customers that cannot be reached without utilizing traditional TV commercials as well as customers who are no longer watching traditional TV can be reached through CTV platforms.While it is important to choose the right CTV partner for delivering your ads, it is also crucial to ensure you are sending the right brand message across. With a NEXad’s CTV platform, you can use various elements to create engaging ad content that can be displayed to the right audience at the right time using the enhanced targeting capabilities of CTV advertising. With NExad, it is very easy to quantify the performance of your CTV campaigns as well with the wide range of metrics and analytical reports that are available for you in real-time.
NEXad offers easy access to several important performance metrics that allow you to measure and analyze the performance of your campaign in real-time.The platform also has transparent reporting to ensure ROI, based on parameters like:
Video Completion Rate, Ad Viewability, Reach User engagement, Click-through rate and many more.
The NEXad studio is a comprehensive platform that offers all the features and capabilities you need to create universally deliverable ads using interactive elements, with pre defined expertise. bespoke team helps to build custom solutions for brands and advertisers that goes well with the specific campaign goals which can further be advertised to the target audience.
Linear TV Advertising
- Very little means for identifying how ads are consumed.
- Low availability of information about audiences.
- Several difficulties arise in retrieving data about how ads are performing.
- Targeting is - based on general demographics like age, location, income levels, etc.Imprecise audience segmentation.
- Ad spaces are purchased based on time of day and program ratings.
Connected TV Advertising
- Detailed real-time reports with ad delivery and performance data.
- Options for precision targeting and clearly defined audience segments.
- Being un-skippable, CTV ads offer up to 90% completion rates.
- Real-time data helps reach relevant users using 1st party or 3rd party audienceattributes.
- Demographics based on basic audience information and the content consumed help create well-defined audience segments.
NEXad advertising allows for audience targeting by demographics, location, interests, viewing behaviour, and even device types, providing more precise reach to your ideal audience.
NEXad supports a range of ad formats, including pre-roll and mid-roll video ads, interactive ads, sponsored content, and display overlays, allowing flexibility to match campaign goals.
Absolutely! NEXad’s CTV ads are designed with interactivity at their core, offering engaging features like polls, surveys, gamification, emoticons, clickable overlays, immersive product explorations and many more customisable formats. This creative excellence ensures each ad captivates audiences, creating memorable, action-driven viewer experiences.
Yes! Through our partnership with Nielsen, NEXad conducts Brand Lift Studies that provide in-depth insights into how our ads affect key metrics like brand awareness, ad recall, purchase intent and many more metrics. This helps our clients gauge real impact and optimise campaigns for maximum brand engagement.
NEXad’s extensive network of premium media partners ensures that campaigns reach diverse, high-quality audiences across multiple platforms. By collaborating with top media partners and various DSPs and SSPs, we amplify brand visibility and engagement, connecting advertisers with viewers in the most impactful environments.
